Vintage Cellars – ‘Summer Drinking’ Social Campaign 2016

The Vintage Cellars ‘Summer Drinking’ Social Campaign 2016 focused on aesthetic summer images taking the Vintage Cellars customer on a journey to find the best drinks for the season. This campaign concept informed and engaged by uncovering the stories behind the bottle.

The aim was to guide the Vintage Cellars customer through their own summer drinking adventure by posting images on owned social – Facebook and Instagram, encouraging them to try something new and learn more about the drop as they drink it. Additionally, a series of short videos with an educational skew was released over several weeks focusing on hero products for a given celebration day: Valentine’s Day, Australia Day and Chinese New Year.

Vintage Cellars Summer Drinking Campaign 1

Vintage Cellars Summer Drinking 2

Vintage Cellars Summer Drinking 3

Title: Vintage Cellars Summer Drinking Social Campaign 2016


Client: Vintage Cellars

Agency: iProspect Melbourne

Videography & Edit: “” target=”_blank”>Diprose Media
Photographer: “” target=”_blank”>Jess Bicknell
Location: “” target=”_blank”>Captain Baxter
Social Media Manager & Shot Stylist: Taylor Wright
Producer: Christina Geller