Liquorland’s ‘Stubborn Few’ Social Campaign
For Liquorland’s new cask wine, Stubborn Few, we reinvented the image of the ‘box wine’ to suite a younger generation and promote the product through a social campaign.
Each of the four wines ranging from Rose to Shiraz was shot with matching talents giving the wine a unique personality: The Sauvignon Blanc is the party dinosaur. The Shiraz is the urban corporate fashionista. The Rose is the street-style creative. And the Moscato is the festival hippie.
All photos were edited into a flipagram, posted and amplified through Facebook.
Approx. end result for each post: 24,000 views, 40 likes and 50 comments.
Title: Liquorland’s Social Campaign for ‘Stubborn Few’
Digital Performance Agency: iProspect, Melbourne
Photographer: Jess Bicknell
Community Manager: Taylor Wright
Digital Producer & Project Manager: Christina Geller