Audi A1 ‘Heartbeat Run’ Campaign

Title: Audi A1 Admired – Heartbeat Run | Razorfish, Sehsucht

 

Description

For the special edition Audi A1 Admired, Razorfish created an integrated advertising campaign. ‘Audi Heartbeat Run: A real time race to your ride.’
While seeing the advertising on television viewers were asked to open Shazam, which linked directly to the Audi A1 Hearbeat Run App. Viewers were taken from the TV to their smart phones to the streets, where the app showed them around the city to find and win the hidden Audi A1 Admired car. On average users followed the car for 30km. In cooperation with Razorfish, Sehsucht worked on the post production/compositing of the car as well as all animated states of the cube and warehouse setting for the landing page and app.

Audi A1 Heartbeat Run

Awards:

– Bronze in Integrated Mobile Experience within Mobile & Applications (Lovie Awards)

 

Credits:

Digital Agency: Razorfish, Berlin

Head of Strategy: Alina Hückelkamp
Associate Creative Directors: Felix Stock, Viktor Wahl
Senior Art Director: Claudia Trippel
Art Director: Malte Gruhl
Technical Director: Heiko Schweickardt
Strategy Director: Sonia Lago

CG Production: Sehsucht, Berlin

CG artist: Hannes Weikert
Producer: Christina Geller

Project Lead: Audi AG

Project Lead, Interactive Marketing Communications: Andrea Böttcher, Florian Langer