Zoetrope Animation – MTV EMA Opener 2012
Title: Zoetrope Animation – MTV EMA 2012 Opener | Sehsucht
The zoetrope animation for MTV EMA 2012 is an ever spinning layered animation that tells the story of the American dream – the story of two underground musicians Roxxy and Seth. With the help of their fans and social media they reach stardom at the top of the carousel where they perform at the MTV EMAs.
Broadcasted live during the opening ceremony of the MTV European Music Awards 2012, the MTV EMA 2012 Opener was one of a dozen animations produced for the show.
The tool Pixology Scultris was used as 3D character design to be able to use the models instantly, rendered out by Maxwell Render for an extremely realistic look. The music relates to pop culture and futuristic sounds, produced by Nikolai von Sallwitz.
– Gold in Advertising (International Festival of Animated Film, 2013)
– Gold in Best Programme Branding Design (Bass Awards, 2012)
– Shortlisted in Design (Cannes Lions, 2013)
– Bronze in Design Package (Art Director’s Club Germany, 2013)
– Bronze in Motion Design/3D (Art Director’s Club Germany, 2013)
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: James Walpole/Carlos Carrasco
Senior Designer: Giorgio Schwarz
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
Production Company: Sehsucht, Berlin
Mate Steinforth (Director)
Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke (Artists)
Christina Geller (Producer)
Christian Jacks (Producer)
Cinema 4D, After Effects, Maxwell Render, Sculptris
See the making of here: https://vimeo.com/182274013
Please visit the most amazing Animation Studio Sehsucht Berlin for any animation requests you may have.