IT COULD BE THE GREAT GROCERY SHOWDOWN. AND CINCINNATI COULD BE AT THE EPICENTER. AMAZON ANNOUNCING TODAY IT IS BUYING “WHOLE FOODS MARKETS” – SENDING CINCINNATI-BASED KROGER SHARES TUMBLING. AND AS EVAN MILLWARD EXPLAINS NOW – THE COMPANY KNOWN FOR DISRUPTION WILL FACE SOME STIFF COMPETITION FROM THE HOMETOWN GROCERY BEHEMOTH. Evan Millward/@EvanMillward – Is it going to help your wallet? That remains to be seen. As companies like Walmart and Kroger try to attract new customers outside of their brick and mortar stores – Amazon is doubling down buying Whole Foods but experts say this is strategic and maybe an admission of sorts. Whitney Winchester/Union 131338 We love Amazon and we love Whole Foods, it’s probably like the perfect match right?WHOLE FOODS SHOPPERS ARE LOYAL.Becca Foley/Madisonville 1315558 I shop almost exclusively at Whole FoodsTHE COMPETITION FOR GROCERY DOLLARS HAS GROWN FIERCE.CINCINNATI-BASED KROGER IS HEAD TO HEAD WITH WALMART, ALDI, NOW LIDL.SCRAPPY AMAZON JOINING THE MIX TODAY.John Meyer/Portfolio and Security Anaylst 133753 There’s already a price war occurring.THAT’S GOOD FOR OUR WALLETS.MAYBE NOT SO MUCH FOR KROGER WHICH HAS SEEN SHARES DROP THIS WEEK.BUT JOHN MEYER EXPECTS THE BIGGEST WAY AMAZON WILL DISRUPT THE GROCERY INDUSTRY IS BY CHANGING áHOW WE GET THINGS. Meyer 132716 Amazon didn’t just buy a grocery retailer. I think what they bought was a distribution network.THE COMPANY HAS EXPERIMENTED WITH FRESH FOOD DELIVERY FOR YEARS – USING AMAZON FRESH.IT’S NOT CLEAR HOW ITS AMBITIOUS DRONE DELIVERY PROGRAM OR PRIME DAY-OF DELIVERY COULD CHANGE WHOLE FOODS – WHICH HAS STRUGGLED THIS YEAR AGAINST KROGER’S SIMPLE TRUTH ORGANIC LINE.Meyer 133436 The people who are just looking at this like, ‘well they are making a foray into groceyr retail,’ that’s only one portion of the pie. But if you take a step abck and yous ee the whole board, what this really is is a competition between loyalty programs.SHOPPERS SAY THEY WILL STAY LOYAL AS LONG AS WHOLE FOODS STAYS TRUE TO ITSELF.Foley 131619 It concerns me a little bit because I do love that everything at Whole Foods has a mission and a purpose. Millward – An Amazon spokesperson told the NYT today there wouldn’t be any cuts so the Amazon Go automated checkout likely won’t get expanded here. in Norwood, em, 9OYS.